VICE NEWS
INTRODUCTION
Vice News is known for its bold and unconventional approach to journalism with a history of pushing boundaries and venturing into unconventional territories. For example, they famously sent a team to North Korea in 2013, providing rare insights into the secretive regime.
What sets Vice apart for its audience is its willingness to challenge mainstream narratives, its immersive and authentic storytelling style, and its ability to provide access to stories and perspectives that may be overlooked or ignored by traditional media outlets.
TOOL 1: BULLSHIT SCANNER
PART 1: PHOTO SCANNER
BULLSH*T DETECTOR
DIGITAL CAMPAIGN
October, 2024
OBJECTIVE
Increase Awareness and trust vice for unbiased journalism.
IDEA
Launching a three-part AI-operated platform called Bullsh*t Detector in 2024, coinciding with the national elections in 50 countries, this tool identifies, exposes, and documents the bullshit wherever it finds it.
Insight
Truth is often silenced when beneficial to a powerful entity.
An AI tool that scans flyers and other visual campaign material pulls out claims and fact-checks them.
PART 2: SPEECH SCANNER
An AI tool that scans speeches pulls out claims being made and fact-checks them.
An AI fact-check extension for your browser that calls out bullshit and keeps you well-informed while you browse the internet.
TOOL 2: BROWSER EXTENSION
The final tool that brings communities together. It collects data and information from users who share their findings through the scanner or browser extension and stores it by locality. The atlas also comprises of any relevant articles, documentaries and additional Vice content.
TOOL 3: ATLAS
As part of its bold campaign strategy, Vice Media will roll out the campaign with a series of deepfake videos featuring a politician delivering a speech, only to seamlessly transition into a truth-revealing deepfake, exposing the reality behind their rhetoric in their authentic voice. This innovative approach aims to challenge conventional narratives and ignite a conversation before the campaign rolls out.
TEASER VIDEO
