AMNESTY INTERNATIONAL

INTRODUCTION

Think about leaving your home, your family, everything you’ve ever known, with dreams of a better life. Now, picture arriving in a foreign land, only to be deceived and taken advantage of. Migrant workers in Saudi Arabia and Qatar often face this heartbreaking reality. They work long hours in difficult conditions, often for meager wages, and are denied basic rights. Their stories could easily be those of our friends or neighbors, and it’s our duty as fellow humans to care. By raising our voices, advocating for their rights, and supporting positive change, we can offer hope and justice to those who’ve left everything behind for a chance at a brighter future.

World Cup of Shame

INTEGRATED CAMPAIGN

DECEMBER, 2023

OBJECTIVE

Increase Active Donors and Activists. Raise up to $2,000,000 for the Awareness campaign.

IDEA

Integrate messages within conventional tourist items, which will give a shocking unexpected twist and bring out a deeper meaning to commonly used things when visiting a new country.

Insight

Tourist traveling to middle east are often blinded by the undreal architecture and don’t see at what cost they were built?